The new Leclerc Magicfold Plus™ Stroller is fast becoming a favourite among parents today. While travel may still be restricted, nothing beats the ease of a travel stroller, even when running daily errands. As its name suggests, this lightweight ultra compact stroller boasts an ultra-simple, ‘magical’ folding system that only needs activating a button on […]
Feeding is one of the most important aspects of parenting and day to day life, therefore it is key to be equipped with quality and innovative products to save you time and keep baby satisfied! From bottle feeding & weaning to prepping meals, here’s the best in mealtime: Stokke® Tripp Trapp® Chair *The chair that […]
Giving a mom a gift is a special, loving way for a family to let her know how much she is appreciated. Spread the magic of Valentine’s with JustKidding and celebrate family love with these unique best sellers for mummy and baby. ClevaMama® Mum2Me Multi-functional Maternity Pillow & Baby Pod This versatile maternity pillow gives […]
4moms® is a rapidly growing company that is constantly changing the way parents think about baby gear. They were officially established in 2005 under the parent company Thorley Industries, 4moms®’ namesake comes from its first focus group of mothers. The group explored juvenile product pain points and provided valuable insight that led to their inception. […]
Larisa and Pumpkin offers qualified and safe products that help parents raise their children in the best possible way. They have become one of the key players in the mother & baby sector in the region. They combine modern, elegant and innovative designs with safe and delightful features for kids. As the most beloved playmate, […]
Mealtime is one of the most important experiences of being a mum and we’re here to help prepare them with the essentials. Here’s a list of products that will help mums make the mealtime experience as comfortable and convenient as possible!
Are you looking for great deals? Check out our range of Display Models from trendy furniture to high-end strollers at affordable prices. These items may no longer have their packaging but are still in good condition and deserve a second chance. Shop these premium pieces online or at our Safa branch, they may be old […]
Dubai Fitness Challenge is an annual celebration of fitness and wellness – and we’re here to help mamas and their kids stay fit for the challenge! The challenge is simple, 30 minutes of activity each day, for 30 days. It helps create a fitness-focused mindset and inspires us all to seek healthy and active lifestyles. […]
Get ready for a haunted Halloween house party for you and your little ones. Just because we need to remain socially distant does not mean Halloween is cancelled! We’ve put together a list of some yummy fall Halloween recipes for your families to safely celebrate at home this year. Pumpkin Muffins Recipe Ingredients: 1 cup […]
