Nature and sustainability has always been at the core of Bugaboo’s design. The latest Mineral Collection made for their premium Bugaboo Bee and Bugaboo Donkey strollers, is testament to that. The luxe melange fabrics are available in two tranquil tones – Light Grey and Taupe – inspired by nature and wabi-sabi philosophy.
The aesthetics of the Mineral Collection help highlight what is really the star of the show: the stroller design underneath. Its products are thoughtfully designed to provide the best form of transportation for the smallest member of your family. The advanced all-wheel suspension allows for ultra-smooth rides on any type of terrain, important for napping babies and the parents who are trying carefully to navigate tight spaces and corners during nap time!
That being said, here’s a look at the inspiration behind the aesthetics- an interview between e-magazine and shop dedicated to all things design, Design Milk and Bugaboo’s Senior Lead Designer, Aernout Dijkstra-Hellinga, as they discuss the wabi-sabi philosophy and Bugaboo’s design thought process.
DM: How did the inspiration for the Mineral Collection come about?
ADH: Our styling team was inspired by the Japanese wabi sabi philosophy, which has a great love for nature and its process, it embraces the beauty of imperfection. “Wabi” is said to be defined as “rustic simplicity” or “understated elegance” with a focus on a less-is-more mentality.
“Sabi” is translated to “taking pleasure in the imperfect.” In the mineral collection we have chosen for fabrics with different structures in a palette of neutral colors. Tranquility, harmony and beauty, it gently motions you to relax, slow down, step back from the hectic modern world and find enjoyment and gratitude in everything you do.
DM: What do you think defines good design in the world of children’s gear?
ADH: Well-designed products are products that have a perfect balance between beauty and performance. That does not only count in the world of children’s gear, but goes for all products. A product should look pleasing to the eye and be a blessing to use. It should give both the parent and the child the confidence to explore the world and do what they like to do.
Next to that, in the world’s current situation, I feel that it is of vital importance that a product is relevant and that it will solve problems for the child or the user. It should be used as much as possible, therefore being meaningful in the life of both parent and child. I believe the world has had enough throwaway products. So good design in that sense are high-quality products that have longevity, classic style, reliable, easy to maintain, repair and be recycled.
DM: Sustainability is an important factor to consumers today. Tell us more Bugaboo’s commitment to designing with that value in mind.
ADH: We at Bugaboo strive to reduce our environmental impact and add value where we can. We have a strong commitment and focus on sustainability throughout the whole company, but especially when it comes down to designing and producing our products.
We have developed and strengthened our design principle “designed to last” already from the start of our company in 1999. This principle means making the best possible product, solving existing and latent needs for the user and coming up with relevant and meaningful products that parents and children will use with pleasure and joy every day.
DM: Congrats on recently celebrating your 20th anniversary! Bugaboo has changed a lot in the past 20 years but so have parents. In what ways are Bugaboo products made for the modern parent?
ADH: We’ve been at the forefront of stroller innovation since we started in 1999 and continue to invent, develop, test, and manufacture products that combine beautiful design with long-lasting functionality. Today we keep pushing our products forward – both by developing cutting-edge capabilities and by developing new products that go beyond just strolling to give every parent the confidence and freedom in their journey ahead.
Nowadays we listen even better to the needs of parents. This resulted in the brand entering the ultra-compact market by introducing the Bugaboo Ant. Consumers want compact without having to compromise on quality and functionality. The combination of a reversible seat which can be used from birth and the super-compact folding size to fit in the overhead of over 50 airlines is unique to the world and another example of how far we try to push the boundaries.